The watchdog also said that the inclusion of the DVLA and Environment Agency logos were likely to further confusing readers.

The scrap dealer was also slapped down for offering a 'minimum of £300' for any scrap car - a claim that could not be substantiated.

The scrap firm has been told it cannot run the advert again. Additionally, the firm got a rebuke from the ASA for their 'apparent disregard' for the code as they did not provide a written reply for the contested points.