Branding upgrade
Published:  28 April, 2016

Following its rebranding exercise, WAIglobal has now included its range of ignition leads and coils in its new corporate identity and packaging, under the brand name WAI.

Following a sustained roll out, the company's range of automotive rotating electrics initially introduced the new packaging, but it has now been extended to also include its wide coils and leads product offering, with window regulators and wiper motors to follow shortly. The new identity is designed to complement and reflect the OE quality product available from the company.