While they are more than pleased by results, according to Shaikly Motor Company Director Rebecca Shaikly pointed out, the goal for the company is quality, not quantity: “We’ve always received a large number of enquiries, but now our diversification and product offering is presented really effectively via our website. It’s clear, informative and easy to navigate, so the customer can determine if Shaikly is the right place for their vehicle – before they even make contact. This has reduced the number of general enquiries we receive because we don’t get the time-consuming non-productive calls anymore. It means we can allocate resources accordingly and properly manage the calls that do come in.”

She continued: “We have a very staff-centric ethos here at Shaikly and are hugely focused on training. Michael is an industry-recognised master technician and that in-depth knowledge is continually passed onto the team. As such, we provide a premium service – and we charge accordingly. We don’t price match to keep busy. In turn, we’re a profitable business with a highly skilled and happy workforce. It’s an award-winning formula.”

For the new site, the company decided to work with Garage Services Online, as Rebecca noted: “Garage Services Online made it very cost-effective for us and, just as importantly, their customer service mirrors our own. We’re very happy.”